Claybourn est.1910

Website Banner Digital graphic

Adobe Photoshop

While designing for this carpark signage I had to take the limited reading time into consideration, so obviously I cannot have paragraphs of our brand story so I utilised the reading flow of how the cars drive by the signage, starting from left to right. There for I have the images of our hero products of the time then our brand name and a short instruction to Claybourn's shop.

As a result, Passersby can easily understand the whole banner with a single run by the banner. However if this signage is located on a two way traffic it would require another solution that caters both situations, it is essential to understand how the users are already interacting with the space before applying a design.